More than 10 million people signed up to Disney+ on launch day earlier this week, as Disney finally entered the streaming age.
Disney’s long-awaited answer to Netflix debuted in North America on Tuesday 12 November, giving fans access to thousands of hours of streamable Disney content for the first time.
The company announced in a statement that Disney+ “has already reached a major milestone” – a rare case of transparency for a streaming service, which generally keep subscription and viewership figures close to their chest, and likely the last. Disney says it has “no plans to release Disney+ subscriber data outside of The Walt Disney Company’s quarterly earnings calls”
The service was plagued with outages on launch, with day one subscribers complaining of complications when logging in and errs as they attempted to watch new series like The Mandalorian, the Star Wars spin-off that is one of the first originals produced exclusively for the platform. Disney said the issues were down to high consumer demand and a rush on its servers.
Other originals such as High School Musical: The Musical: The Series, The World According to Jeff Goldblum, are joined by more than 7,500 episodes and 500 from the Disney vault. The service gives subscribers access to hundreds of classic Disney animations, and the back catalogues of Pixar, Marvel, Star Wars, National Geographic and more.
The biggest movie of 2019, Avengers: Endgame, will also be exclusive to the service, as will highly anticipated end-of-year blockbusters Frozen 2 and Star Wars: The Rise of Skywalker, which both hit cinemas before Christmas before joining the service.
To date, Disney+ is now available in US, Canada and The Netherlands – the only country outside North America. Fans down under will be the next to gain access when the service launches in Australia and New Zealand next week, while UK audiences will need to wait a little while longer to sign up on 31 March, 2020.