Vivid’s first move under new owner Goliath Games is the addition of 20 new board games to its portfolio.
The UK toy company’s newly relaunched Games Division will add a mix of proven sellers from Goliath’s catalogue alongside a number of brand-new releases across pre-school, kids’ action, family and party games. They will launch from early 2019 and join a library of household favourites already distributed by Vivid, such as Wordsearch, Wordsearch Junior, Shark Bite, Foxy Pants and SSH! Don’t Wake Dad.
Goliath says it hopes to reinvigorate the UK games market with the 2019 launches. It points to an overall 21 per cent decline in market value sales for the category in the year to October, according to NPD figures, adding that the category has “struggled” in 2018.
“With a new, comprehensive range designed to maximise the Games opportunity for our UK customers, we are tremendously excited about 2019,” says Nick Thomas, Commercial Director at Vivid Toy Group. “The Goliath range is already well-established within Vivid so this relaunch represents a natural step for the company to demonstrate our commitment to growing the games market in the UK.
“With almost 50% of our games portfolio already supplied by Goliath, and seeing excellent growth across Goliath’s games within the last 12 months, we are in a perfect position to introduce new, exciting additions to the Goliath portfolio under our relaunched Games Division. We are particularly excited about Sequence, a huge success in America, along with children’s games such as Gator Golf and Lucky Ducks.”
Building on its existing range for 2019, the Goliath games range will see Harry Potter brought into its licensed collection for the first time, with other additions to the range set to be revealed during Toy Fair season.