Vivid announces new partnership with pocket.watch and its YouTube star Diana

Vivid will be distributing an expansive collection of Love, Diana toys; the range spans multiple product categories, price points, and play experiences to allow young children to interact, role play and become their very own Princess of Play

Written by Georgie Dobie

Posted 03.09.2020 | Toys

Vivid announces new partnership with pocket.watch and its YouTube star Diana thumbnail

Vivid has announced a new partnership with pocket.watch and its new YouTube star – the charismatic, six-year-old face of the Kids Diana Show.

Each month, the Kids Diana Show YouTube channel receives more than 5bn views globally, according to Tubefilter. And, with the talent of pocket.watch behind her, Diana is set to enlighten and inspire her UK audience, with toys and apparel due to launch on shelf next month.   

To support the global launch of the Diana collection, pocket.watch has produced 40 episodes of Love, Diana, a live-action and animated hybrid series with stories that help to teach positive lessons about friendship, family, creativity and the power of play. 

Nick Thomas, general manager of Vivid, says: “We are delighted to be partnering with pocket.watch again and start such an exciting journey to entertain and inspire girls with Love, Diana.  

“Ryan's World proved that you can disrupt the traditional toy sector because children relate to and admire their YouTube superstars and want to play with their toys. Ryan remains in the UK NPD charts in the top 10 fastest growing new properties. We are all looking forward to replicating this success with exciting and innovative Diana products.” 

Working with lead partners Far Out Toys (collectables), Jerry Leigh (dress up), Taste Beauty (bath and beauty), Headstart (dolls, doll accessories and styling heads) and HiJinx (plush), Vivid will be distributing a wide range across different product categories, price points and play experiences to allow young girls to interact, role play and become their very own Princess of Play.    

Stone Newman, CRO, pocket.watch, says: “Pocket.watch is thrilled to continue our relationship with partners like Vivid to bring Love, Diana to expand the reach of the Love, Diana franchise and to deliver fun and inspiration to young girls on a global scale.”  

Royal Mail celebrates 100 years of Rupert Bear thumbnail

Royal Mail celebrates 100 years of Rupert Bear

Royal Mail, in collaboration with DreamWorks Animation and Universal Brand Development has launched a set of eight stamps to mark ...

Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products thumbnail

Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products

The online programme will feature three complementary elements: Family Friendly Dance & Yoga, Retro Workout Class, and Self-Care

APC Kids adds new international broadcast partners to CTC Media Kid-E-Cats thumbnail

APC Kids adds new international broadcast partners to CTC Media Kid-E-Cats

The company has secured a raft of deals across all three seasons of CTC Media’s hit pre-school animation show

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run