Consumers can now find and shop every finalist in the US Toy of the Year Awards with just a couple of clicks through a dedicated Amazon hub.

The Toy of the Year Awards program annually recognizes the top toys of the year, from classic board games to innovative tech toys. Shoppers can trust that these are some of the hottest toys for children of all ages, vetted by the esteemed industry awards program and backed by Amazon.

The nominated products will be available at amazon.co.uk/toty until February, when the winners will be named at a glittering gala in New York City the evening before NY Toy Fair 2019 opens at the Javits Center.

Each of the Toy of the Year Awards categories are represented, from action figures and dolls to plush, vehicles, tech and even a featured nominees section. 

The TOTY Awards program supports the work of The Toy Foundation, the philanthropic arm of the North American toy industry, and serves as a critical fundraiser to provide joy and comfort to millions of children in need. TOTY finalist companies have donated funds to the Foundation in support of a research-based program that will explore the role of play in trauma-informed care for pediatric hospital patients and their families.

The foundation’s Executive Director Jean Butler says: “The generous spirit of the toy industry is alive and well this holiday season. Thanks to the support of the TOTY finalist companies and all our donors throughout the year, we are able to bring the joy of play to children who are sick, suffering, or otherwise in need. Specifically, funding from the TOTY program will help TTF further an initiative with Nemours Children’s Health System, as we work together to develop a new hospital program that will support and comfort sick children.”