Toy Plus signs master toy deal for MiniMecs

Figures, playsets and more to be produced based on the new animated series from Ferly and APC Kids premiering in spring 2021

Written by Rhys Thomas

Posted 09.10.2019 | Toys

Toy Plus signs master toy deal for MiniMecs thumbnail

Toy Plus is the new master toy partner for MiniMecs, the forthcoming animated comedy-adventure from APC Kids and Ferly.

The deal will see Toy Plus develop toy vehicles, figurines and playsets based on the 52 x 11’ series, aimed at the show’s target demographic of kids aged four to eight years.

Josue Rosenzweig, president of Toy Plus says the team “consider this property very unique and we are sure that with all these players in place it will be a huge success for 2021.”

The MiniMecs are a tiny team of special operatives in every home who ensure the smooth running of the household.

The original series is created by Ferly, and co-produced by APC Kids’ studio Zephyr Animation along with Canada’s Yellow Animation.

It follows the adventures of Lili and Pete, two rookies fresh out of the MiniMecs Academy, who are assigned to a brand-new home filled with state-of-the-art smart technology that proves to be anything but reliable. The pair have their work cut out to keep things moving. It’s set to be delivered in 2021.

“We’re building MiniMecs into something truly enjoyable and immersive for kids and aspire to do that equally well in animation, toys, apps, and games,” says Laura Nevanlinna, CEO of Ferly, a company founded by ex-Rovio staff who worked on Angry Birds. “Having the creative Toy Plus team with us on this journey is a natural way of ensuring the physical and the digital are seamlessly interlinked.”

Lionel Marty, Managing Director of APC Kids adds: “We feel the timing is right for independent, experienced companies such as Ferly, Toy Plus and APC Kids to join forces, each bringing to the table their respective talent on content creation, toy manufacturing and international distribution, and develop together, from an early stage, genuinely exciting, high-profile, original properties such as MiniMecs.”

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