Studio 100 signs second major toy deal for Heidi

Zapf Creation joins Playmobil as the latest major toy company on board for animated hit Heidi, with first product rolling out in 2020

Written by Rhys Thomas

Posted 29.10.2019 | Toys

Studio 100 signs second major toy deal for Heidi thumbnail

Studio 100 has signed its second major toy deal for Heidi, this time with Zapf Creation.

The multi-year agreement initially covers the rights in German-speaking territories, France, the UK and Ireland, Russia, Poland, Scandinavia, Benelux, the Czech Republic and Slovakia.

Zapf will create a collection of puppets and plush figures of the characters from the hit animated series, with the first product set to roll out from 2020.

“The cooperation with Zapf Creation complements the merchandise world around Heidi with special products and a convincing brand fit,” says Peter Kleinschmidt, Commercial Director of Studio 100 Media.

“In 2020 Heidi will have a broad presence around the globe – with the international launch of the CGI-series’ season two and also on toy shelves. Together with a strong partner like Zapf, we are looking forward to presenting a really successful range of dolls and plushes that will make the hearts of the fans beat faster.”

Zapf Creation will launch a total of five products: a 30cm-tall Heidi soft doll with talkback function, two 30cm-tall cuddly Heidi and Peter soft dolls, and two plush toys of St. Bernard dog Josef and a goat.

The dolls will be manufactured through a completely new production process using a special fabric mask for the face that is heat-formed, digitally printed and softly stuffed. The technique gives the dolls a more natural appearance and keeps the toy soft and cuddle. Plastic shoe accessories allow the dolls to stand tall.

Wolfgang Hoffmann, EVP Corporate Marketing and Product Development, Zapf Creation, says: “We are happy that we have developed marvellous Heidi products in cooperation with Studio 100 Media and we are very optimistic, that many Heidi fans will love these dolls and cuddly plush animals. They are very authentic and simply adorable.”


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