Spin Master signs major DC deal

Three-year partnership will see new toys launched across boys’ action, RC, games and puzzles and more from spring 2020

Written by Rhys Thomas

Posted 02.01.2019 | Toys

Spin Master signs major DC deal thumbnail

Spin Master has signed a new deal with Warner Bros. Consumer Products to produce licensed toys based on DC superhero movies from spring 2020.

Under the three-year agreement, Spin Master will cover the key toy categories for the DC brand, including the boys’ action category, remote control and robotic vehicles, water toys, and games and puzzles.

Ben Gadbois, Spin Master's Global President and COO, calls the deal a “major milestone” for the company’s plans to tap more directly into high-profile licenses to fuel growth. The deal builds on a growing portfolio of licensing partnerships for Spin Master, including its 10-year agreement with Feld Entertainment as the worldwide master toy partner and the soon to be launched line of Monster Jam trucks.

Aquaman

"Children everywhere have been entertained and inspired by DC Super Heroes and Super-Villains for more than 80 years and we're honoured to be a part of that storytelling and imagined play,” Ben adds. “We are looking forward to bringing Spin Master's renowned innovation to the toy line and to sharing more details about this exciting partnership in the new year."

DC’s latest cinema outing with Aquaman has been a resounding success and made waves around the world throughout the Christmas period. The Jason Momoa-fronted superhero flick is well on its way to crossing $900m at the global box office, making it the biggest DC cinematic success since Christopher Nolan’s Dark Knight trilogy.


JoJo D.R.E.A.Ms of Britain thumbnail

JoJo D.R.E.A.Ms of Britain

Nick star JoJo Siwa will close out her first US music tour D.R.E.A.M with a four-venue leg in the UK

Cartoon Network boards Singapore subway thumbnail

Cartoon Network boards Singapore subway

Co-branded MRT train on the busy North East Line will promote local channel and arcade partnership with entertainment centre operator ...

BBC Studios signs major China deal for Hey Duggee thumbnail

BBC Studios signs major China deal for Hey Duggee

China's PPW will act as agent and licensee for the hit pre-school brand in Greater China, handling consumer products, events ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series