Roald Dahl games hit Toy Fair

Licensed toys and games from a host of licensees will be unveiled to buyers at the London Toy Fair next week

Written by Rhys Thomas

Posted 18.01.2019 | Toys

Roald Dahl games hit Toy Fair thumbnail

The Roald Dahl Story Company will unveil a raft of new games from key licensees at London’s Toy Fair next week.

Games have always been at the heart of the brand’s licensing portfolio and continue to prove popular both at retail and with consumers. The 2019 expanded range from Winning Moves, Green Board Games and Paul Lamond focus on education, player engagement and brand collaborations and extensions.

Firstly, the Roald Dahl Top Trumps from Winning Moves has been a leading line for a number of years, and a new second volume will be launching for Spring 2019, featuring even more titles from the much-loved storyteller including James and the Giant Peach, George’s Marvellous Medicine, Fantastic Mr Fox, The Twits and The Witches.

Other new games for 2019 are two new Brainbox games from Green Board Games. One of the games has the same play pattern as the original but features a new design, cards and questions which will appeal to existing fans; the second is an exciting new board game version which enables players to accelerate game speed.

Lastly, Paul Lamond will be showcasing three new educational games at Toy Fair – a popular format in keeping with core story values; the Matilda game focuses on spelling, Charlie and the Chocolate Factory for maths and The BFG game concentrates on words.

2018 was a strong year for the Roald Dahl Story Company with an increased uplift of products at retail throughout the year culminating in the announcement of an unprecedented deal with Netflix at the end of the year. 2019 will see further expansion across a number of titles from the estate in categories such as plush, gifting, clothing and bedding and the brand’s hero title strategy will focus around the hugely popular and globally adored Matilda with a range of new publishing, product, events, partnerships and digital presence.

Hasbro acquires Entertainment One thumbnail

Hasbro acquires Entertainment One

The toy maker buys Peppa Pig owner eOne in all-cash deal eight times bigger than its Power Rangers acquisition in ...

Lunch bites #3 thumbnail

Lunch bites #3

This week we look at the return of The Matrix, why, oh why, Tom Holland can’t catch a break, and ...

Taylor Swift and Stella McCartney collaborate on Lover collection thumbnail

Taylor Swift and Stella McCartney collaborate on Lover collection

Collaborative fashion line launches to coincide with the popstar’s latest album, kicking off with a NYC pop-up opening this weekend

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series