Roald Dahl games hit Toy Fair

Licensed toys and games from a host of licensees will be unveiled to buyers at the London Toy Fair next week

Written by Rhys Thomas

Posted 18.01.2019 | Toys

Roald Dahl games hit Toy Fair thumbnail

The Roald Dahl Story Company will unveil a raft of new games from key licensees at London’s Toy Fair next week.

Games have always been at the heart of the brand’s licensing portfolio and continue to prove popular both at retail and with consumers. The 2019 expanded range from Winning Moves, Green Board Games and Paul Lamond focus on education, player engagement and brand collaborations and extensions.

Firstly, the Roald Dahl Top Trumps from Winning Moves has been a leading line for a number of years, and a new second volume will be launching for Spring 2019, featuring even more titles from the much-loved storyteller including James and the Giant Peach, George’s Marvellous Medicine, Fantastic Mr Fox, The Twits and The Witches.

Other new games for 2019 are two new Brainbox games from Green Board Games. One of the games has the same play pattern as the original but features a new design, cards and questions which will appeal to existing fans; the second is an exciting new board game version which enables players to accelerate game speed.

Lastly, Paul Lamond will be showcasing three new educational games at Toy Fair – a popular format in keeping with core story values; the Matilda game focuses on spelling, Charlie and the Chocolate Factory for maths and The BFG game concentrates on words.

2018 was a strong year for the Roald Dahl Story Company with an increased uplift of products at retail throughout the year culminating in the announcement of an unprecedented deal with Netflix at the end of the year. 2019 will see further expansion across a number of titles from the estate in categories such as plush, gifting, clothing and bedding and the brand’s hero title strategy will focus around the hugely popular and globally adored Matilda with a range of new publishing, product, events, partnerships and digital presence.

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