Riverside Brands secures host of partners for Rainbocorns

Zuru’s sequined plush collectable adds raft of EMEA deals from puzzles and toys, to apparel, greetings cards and more

Written by Rhys Thomas

Posted 27.03.2020 | Toys

Riverside Brands secures host of partners for Rainbocorns thumbnail

Eight new licensees have signed onto the burgeoning licensing programme for Zuru’s Rainbocorns, in a raft of deals secured by licensing agent Riverside Brands. 

The popular toy plush brand will head to a variety of new categories across the EMEA territory, covering apparel, accessories, arts and crafts, toy novelties, magazines, back to school, puzzles, greeting cards and wrap., with product launching from this spring onwards.

New partners on board are: Fashion UK / Global Licensing, Roy Lowe & Sons, Sambro International, Sinco Creations, Redan Publishing, Kids First Group, W&O, Danilo Promotions.  

“We’re thrilled that the brand’s ethos of all things magical and quirky has really transcended the toy category,” says Aneisha Vieira, Zuru’s Global Brand Director. “We’re excited to work with partners who share our vision for Rainbocorns and are bringing the brand to life in so many different spaces.” 

The popular mystery surprise plush, which feature reversible sequin hearts with a hidden surprise, have grown in popularity since arrival in 2018, sweeping up awards including the 2020 People’s Choice Award at the US TOTYs, and Australian Plush Toy of the Year.

Ashley Holman, Managing Director of Riverside Brands, adds: “We are excited to be working with such great partners on Zuru Rainbocorns. The product looks fantastic and is launching in-store from spring onwards, so we look forward to seeing kids everywhere enjoying the wider Rainbocorns offer.” 


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