Remembering Wilf Shorrocks

The founder and CEO of Just Group passed away on 21 August 2020

Written by Georgie Dobie

Posted 24.08.2020 | Toys

Remembering Wilf Shorrocks thumbnail

LTW.MEDIA is sad to report the passing of Wilf Shorrocks on Friday 21 August 2020.

Having known Wilf for almost 40 years, Malcolm Naish, founder and chairman of Lema Publishing, has shared the following eulogy:   

“I first met Wilf in 1982 when he founded Acamas Toys. A brilliant ideas man, Wilf went on to found the Just Group PLC in 1987 and the company became a major provider of top licensed characters for many years. Among the licences that Wilf created were Puppy in my Pocket, Monster in my Pocket, Butt Ugly Martians, Jellikins and he also made Cadbury Schweppes Jelly Babies a major licensing success that included a most successful TV series. More recently he wrote a children’s book The Magical World of Tiny Tina Ballerina. 

“WIlf loved life. He was also a great party giver and excellent company whenever we met.  

“Wilf Shorrocks will be greatly missed and we pass our condolences on to his wife of many years Paula.” 

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