Posh Paws extends BBC Earth license

BBC Studios renews licensing partnership with the plush toy maker, with new collection filled with 100% recycled plastic readies for launch

Written by Rhys Thomas

Posted 09.01.2020 | Toys

Posh Paws extends BBC Earth license thumbnail

Posh Paws International has renewed its deal with BBC Studios manufacture and distribute products under the BBC Earth license.

The deal brokered by European Licensing Agent WildBrain CPLG, will be effective in UK, EMEA, Australia and New Zealand from January 2020.

After the successful launch of the BBC Earth inspired toy plush range in 2019, Posh Paws will be adding a new range of soft baby animals to the collection, including a giraffe, penguin, seal pup, lion cub, baby leopard and a baby monkey. All will be available for spring 2020.

The new line takes environmental impact seriously. Each toy is stuffed with a filling made from 100 per cent recycled PET plastic, and comes wrappes in packaging made from 100 per cent recycled FSC certified craft paper and soy-based inks.

“The development team at Posh Paws International is aware of how important environmental issues are” says Lauren Shipman, Group Marketing Director. “The addition of this new BBC Earth product range is just a first step on our journey to make more sustainable and environmentally friendly soft toys.”

Each plush comes with a “Love me for Life’ swing tag and statement highlighting that each toy is more than a disposable purchase, encouraging consumers to love them for life or pass them on to someone else.

Julie Kekwick, Senior Licensing Manager at BBC Studios, adds: “We are pleased to continue our partnership with Posh Paws and are looking forward to rolling out further toys inspired by the BBC Earth brand.”


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