Posh Paws International has been appointed official global plush partner for Mind Candy’s Moshi Twilight.
Created by Mind Candy in December 2017, the Moshi Twilight app was developed in partnership with wellbeing and mindfulness app Calm. In its first year, more than three million kids across the globe have listened to the app’s sleep time audio stories, with parents noticing a marked improvement in the amount of time it took little ones to nod off.
“Hundreds of thousands of children are now falling asleep to Moshi Twilight audio stories every night and what better way to accompany the bedtime routine than with a super soft, high quality plush toy from Posh Paws,” says Posh Paws Marketing Manager, Laura Bull. “This is the perfect fit for Posh Paws International and we are looking forward to bringing it to market.”
The Posh Paws collection will focus on the four Sleepies characters from the world of Moshi Twilight – Yawnsy the Sleepwalking Otter, Nodkins the Bedtime Bunny, Professor Feath-ersnooze the Owl of Nod and Sleepy Paws the Snoozy Koala – each of which will be available in two size variations.
Holly Lackey, Head of Licensing at Mind Candy, adds: “We recently carried out a poll of Moshi Twilight app users and a colossal 87 per cent said they would love to add a Moshi Twilight plush to their Moshi Twilight experience. This is just one reason why working with Posh Paws is great move for the brand. Working with the correct partners is incredibly im-portant for the integrity of Moshi Twilight; 97 per cent of parents who use our app would recommend it and we strive to echo this approval rating across all of our licensed product categories”
The Posh Paws Moshi Twilight collection will hit retail shelves from July 2019.