Britain’s best-loved bear has teamed up with one of Britain’s best-loved toy shop.

Paddington has taken centrestage at Hamleys as celebrations take place to mark the 60th anniversary of Michael Bond’s famous bear.

Copyrights, Rainbow Designs and Hamleys worked together to launch a brand new Hamleys Exclusive Paddington plush based on the Classic Cuddly Paddington. Custom detailing includes the Hamleys logo embroidered onto Paddington’s left foot and a special Hamleys gift tag.

“Paddington Bear is a great British icon and Hamleys is a great British toy store, so the two complement each other perfectly,” says Anthony Temple, Rainbow Designs MD. “We’re delighted to be joining forces with this prestigious store to bring fans and enthusiasts this striking celebration marking 60 years since the publication of the first Paddington book. The window display looks stunning and it’s fantastic to see so much of Rainbow’s new Paddington product in the spotlight.”

A striking window display throughout October is showcasing the store’s exclusive plush toy alongside Rainbow’s new Paddington Bear Classic range and two special 60th anniversary Paddington Bears.

As part of the celebrations, Paddington Day at Hamleys will take place on Saturday 27 October, giving visitors the chance to meet Paddington, have their photo taken with him and get a first look at the exclusive bear.