Monopoly: Fortnite Hasbro’s Q4 best-seller

We’re still in the early parts of the golden quarter, but already the licensed board game is a winner according to boss Brian Goldner

Written by Rhys Thomas

Posted 24.10.2018 | Toys

Monopoly: Fortnite Hasbro’s Q4 best-seller thumbnail

Monopoly: Fortnite is Hasbro’s best-selling toy of the fourth quarter so far.

The board game taps into the battle royale video game sensation for a new, licensed twist on a family favourite, and it’s come in straight at number one, the toymaker’s CEO and Chairman Brian Goldner tells CNBC.

The licensing agreement between Hasbro and Fortnite owner Epic Games was brokered by IMG, and is just one in a string of high profile licensing deals that will begin rolling out this A/W.

In an interview with Jim Cramer, host of the network’s Mad Money segment, the Hasbro boss was bullish that esports – the burgeoning scene surrounding watching and playing professional competitive video gamers – would be a focus for the company moving forward.

Hasbro’s Nerf brand will also get the Fortnite treatment next year alongside an range of the blasters inspired by Activision Blizzard’s first-person shooter Overwatch, another popular esports title.

The news follows a soft earnings report earlier this week that fell short of investor expectations. Hasbro said it continues to be impacted by Toys R Us’ collapse and the evolving retail landscape around the world.


The Lowry ignites artist's licensing programme thumbnail

The Lowry ignites artist's licensing programme

Manchester arts centre bolsters licensing programme for ‘matchstick man’ painter LS Lowry ahead of Tomothy Spall biopic

Pokémon detected at London retail landmarks thumbnail

Pokémon detected at London retail landmarks

Retail promotion and new branded zone at the Regent Street toy icon launch to coincide with Pokémon Detective Pikachu

The Point.1889 doubles deals for confectioner Barratt thumbnail

The Point.1889 doubles deals for confectioner Barratt

Maker of iconic Fruit Salads and Black Jacks sweets adds food, drink, novelty and health and beauty partners to growing ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series