Monopoly: Fortnite is Hasbro’s best-selling toy of the fourth quarter so far.
The board game taps into the battle royale video game sensation for a new, licensed twist on a family favourite, and it’s come in straight at number one, the toymaker’s CEO and Chairman Brian Goldner tells CNBC.
The licensing agreement between Hasbro and Fortnite owner Epic Games was brokered by IMG, and is just one in a string of high profile licensing deals that will begin rolling out this A/W.
In an interview with Jim Cramer, host of the network’s Mad Money segment, the Hasbro boss was bullish that esports – the burgeoning scene surrounding watching and playing professional competitive video gamers – would be a focus for the company moving forward.
Hasbro’s Nerf brand will also get the Fortnite treatment next year alongside an range of the blasters inspired by Activision Blizzard’s first-person shooter Overwatch, another popular esports title.
The news follows a soft earnings report earlier this week that fell short of investor expectations. Hasbro said it continues to be impacted by Toys R Us’ collapse and the evolving retail landscape around the world.