Monopoly: Fortnite Hasbro’s Q4 best-seller

We’re still in the early parts of the golden quarter, but already the licensed board game is a winner according to boss Brian Goldner

Written by Rhys Thomas

Posted 24.10.2018 | Toys

Monopoly: Fortnite Hasbro’s Q4 best-seller thumbnail

Monopoly: Fortnite is Hasbro’s best-selling toy of the fourth quarter so far.

The board game taps into the battle royale video game sensation for a new, licensed twist on a family favourite, and it’s come in straight at number one, the toymaker’s CEO and Chairman Brian Goldner tells CNBC.

The licensing agreement between Hasbro and Fortnite owner Epic Games was brokered by IMG, and is just one in a string of high profile licensing deals that will begin rolling out this A/W.

In an interview with Jim Cramer, host of the network’s Mad Money segment, the Hasbro boss was bullish that esports – the burgeoning scene surrounding watching and playing professional competitive video gamers – would be a focus for the company moving forward.

Hasbro’s Nerf brand will also get the Fortnite treatment next year alongside an range of the blasters inspired by Activision Blizzard’s first-person shooter Overwatch, another popular esports title.

The news follows a soft earnings report earlier this week that fell short of investor expectations. Hasbro said it continues to be impacted by Toys R Us’ collapse and the evolving retail landscape around the world.


Royal Mail celebrates 100 years of Rupert Bear thumbnail

Royal Mail celebrates 100 years of Rupert Bear

Royal Mail, in collaboration with DreamWorks Animation and Universal Brand Development has launched a set of eight stamps to mark ...

Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products thumbnail

Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products

The online programme will feature three complementary elements: Family Friendly Dance & Yoga, Retro Workout Class, and Self-Care

APC Kids adds new international broadcast partners to CTC Media Kid-E-Cats thumbnail

APC Kids adds new international broadcast partners to CTC Media Kid-E-Cats

The company has secured a raft of deals across all three seasons of CTC Media’s hit pre-school animation show

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run