MGA Entertainment has appointed Anne Parducci to the newly created role of Chief Content Officer.

Anne will head up the MGAE Studios division, the in-house creative team responsible for content creation across MGAE’s brands, as well as overseeing the company’s on-going interest in content distribution.

"Great storytelling is at the heart of a brand’s success -- it’s the conduit between making a connection with the consumer versus a one-time transaction,” says Isaac Larian, founder and CEO of MGAE, whom Anne will report to. “Anne’s expertise and experience in this area will be instrumental to growing and strengthening the foundation and preparing all MGAE brands for the next level of story creation.”

Anne brings more than a quarter of a century of experience in the toy and entertainment industries, most recently on the board of directors for Build-a-Bear Workshop, where she supported brand and content development.

Prior to that, from 2004-16, she held executive roles at Lionsgate, including Executive Vice President, Marketing and General Manager, Family Entertainment, leading creative and brand management. She also developed the children's non-theatrical business to leading market share through acquisition, distribution, and original production from companies such as HIT Entertainment, American Greetings, Scholastic, Leapfrog, MGA Entertainment, Marvel and more.

Between 1989 and 2003 she worked for Mattel, where she is credited with launching Barbie as an entertainment property.

Anne says: “I am thrilled to join Isaac and his incredibly talented and creative team to further build the presence of MGA brands on screens everywhere, and partner with the best resources to create and distribute engaging content for families to enjoy.”