MEGA Brands unveils Game of Thrones toy sets

Toy firm teams with HBO on construction sets of iconic moments from the blockbuster fantasy series, with Jon and Dany minifigures, dragons and more

Written by Rhys Thomas

Posted 18.07.2019 | Toys

MEGA Brands unveils Game of Thrones toy sets thumbnail

MEGA Brands and HBO have teamed up on a new line of Mega Construx construction sets based on the epic fantasy show Game of Thrones.

The Game of Thrones Construction Sets are part of a multi-year, global licensing partnership between MEGA Brands and HBO.

Fans can recreate iconic scenes with key characters from the series such as Jon Snow, the Night King, Daenerys, Drogon the dragon and more. Paired with authentic building sets, the collectable micro action figures offer hyper-articulation and unique joint design.

Two Game of Thrones Construction Sets will be available in the UK later this year, with further products in the range coming in 2020.

The first set reimagines the epic Battle Beyond the Wall, pitting micro action figures Jon Snow, the Night King and his wight against a buildable backdrop to recreate the iconic scene.

The second set brings Daenerys & Drogon to life with a fully-grown Drogon measuring 20-inches long and with an extendable fabric wingspan measuring just under 3-feet. Both figures are highly articulated and the included Daenerys micro action figure can even mount her dragon.

“We are thrilled to announce our partnership with HBO to launch the Game of Thrones™ Construction Sets, a new line that allows fans, older collectors and experienced builders to experience the world of Game of Thrones like never before,” says Bisma Ansari, Senior Vice President at MEGA Brands. “We’ve created sets that bring the characters and jaw-dropping locations to life with details that could only be possible through MEGA Construx.”

Jeff Peters, Vice President of Licensing & Retail at HBO, adds: “We always look to create new and exciting ways for fans to interact with Game of Thrones. MEGA Brands has delivered a stunning, realistic and meticulously designed line that celebrates the essence of the series while maintaining the high-quality standard we look for in a partnership.”


Acamar Films strengthens Bing team thumbnail

Acamar Films strengthens Bing team

Acamar Films has created a dedicated UK team and strengthened key global roles due to growing international demand for Bing

#Hornby100 Social Media Takeover kicks off with new product announcements thumbnail

#Hornby100 Social Media Takeover kicks off with new product announcements

Following last week’s introduction of a Third Class Open Topped Railway Carriage, Hornby has now revealed a second new addition ...

Kids Insights: 8.8 million UK-based kids turn to video gaming during lockdown thumbnail

Kids Insights: 8.8 million UK-based kids turn to video gaming during lockdown

The latest report from the children’s industry analysts looks at the growth of gaming across all audiences and highlights Nintendo’s ...

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run