Mattel secures toy license for entire Pixar catalogue

Overarching agreement gives Mattel the global toy rights to all past, present and future Pixar releases

Written by Rhys Thomas

Posted 01.05.2019 | Toys

Mattel secures toy license for entire Pixar catalogue thumbnail

The toy story just got a whole lot bigger for Mattel, today announcing a new overarching global licensing agreement with Disney-Pixar to develop toys based on the animation studio’s entire movie catalogue.

The agreement covers Pixar’s entire back catalogue and announced future projects, including the 2020 release Onward. Mattel will also design and produce toys based on Pixar hits like Coco, Finding Nemo, Monsters, Inc. and The Incredibles, among others.

"Pixar is a legendary animation studio renowned for creating some of the most iconic and diverse sets of characters," says Janet Hsu, Chief Franchise Management Officer of Mattel. "We look forward to bringing these characters to children of all ages so they can create their own adventures and stories through play.”

Hsu says the move is a prime example of Mattel’s refocus on global franchises and “transformation into an IP-driven, high-performing toy company”.

The license covers North America, Latin America, Europe, Australia and New Zealand and spans a broad spectrum of product categories, including action figures, miniature and novelty figures, plush and playsets – the first of which will begin rolling out in exactly 12 months’ time.

Josh Silverman, EVP Global Product Commercialization, Disney Parks, Experiences and Products adds: "Whether under the sea, in the clouds, on the racetrack or in deep space, we're thrilled to bring Pixar's innovative creativity to life through new interactive play experiences with Mattel. These new lines of toys and products will celebrate Mattel's commitment to imagination and extend Pixar's iconic characters and stories in unique ways."

This agreement builds on Mattel's strong relationship with Disney and Pixar, having in the past enjoyed joint success with the Toy Story and Cars franchises.

Mattel’s full Toy Story 4 range and marketing plans were unveiled earlier today.


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