Magformers unveils new sets ahead of Toy Fair

Four themed play world sets containing mini-figures an accessories will debut at London Toy Fair

Written by Rhys Thomas

Posted 30.11.2018 | Toys

Magformers unveils new sets ahead of Toy Fair thumbnail

Magnetic toy specialist Magformers will launch a new range of four specially-themed play world sets containing mini-figures and accessories at London Toy Fair in January.

With a combination of unique Magformers’ magnetic geometric pieces and a range of add-on, non-magnetic pieces and characters, the sets encourage children to make innovative and fun Police, Fire/Rescue and Construction vehicles and worlds.

The 26-piece Amazing Police & Rescue Set is joined by three larger 50-piece sets – the Amazing Construction Set, Amazing Police Set and Amazing Rescue Set.

For each set, special dual-purpose accessories have been developed that transform: like an emergency light block that opens out and turns into a spinning propeller, a grille that can be used as window bars or vehicle bumpers, and an angled, extendable arm that also becomes a ladder. These pieces mean children are not restricted to making just one or two models. The versatility and creativity of each set is almost infinite.

David Kelly, MD of Magformers UK, says: “Magformers sets have always stimulated the imagination and creativity of children to promote their development. But these sets bring a new dimension to our brand for the first time really – the ability to make play worlds and create miniature environments.

“There are mini-figures in each set that snap into any vehicles and buildings the children make, so they can genuinely explore and enjoy role play, whether they want to be a police officer, firefighter or construction worker.

“The combination of magnetic pieces with innovative clip-on accessories mean the sets have a high play value while retail prices remain sensible. For example, three of the sets contain 50 individual pieces and make over 50 different recommended models, ranging from rescue helicopters, to diggers, dump trucks, police vans and boats.”

The new sets also stay strong to Magformers’ guiding principles of being educational too. Every set contains magnetic triangles, squares, rectangles, super rectangles or isosceles triangles, so children can make 2D nets and 3D structures, learning about geometry and using mathematical language as they play.

Magformers will be exhibiting at the London Toy Fair and Nuremberg Toy Fair.


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