London Toy Fair is sold out

All exhibition space for the 2019 trade event at London’s Olympia has been snapped up, as organisers unveil new dedicated zone for influencers

Written by Rhys Thomas

Posted 25.10.2018 | Toys

London Toy Fair is sold out thumbnail

Exhibition space for London Toy Fair 2019 has completely sold out three months ahead of doors opening in January.

Returning to London’s Olympia, which earlier this month hosted BLE, more than 250 exhibitors will fill the hall with the latest and greatest toys set for success in 2019.

“I’m thrilled to announce Toy Fair has sold out yet again, demonstrating the continued importance of the show to the UK toy industry,” says Majen Immink, Director of Fairs and Special Events at the British Toy and Hobby Association, the show’s organiser. “I’d like to thank the UK toy industry for their continued support and I’m looking forward to seeing all the new launches in January.”

Beyond the opportunity to discover the latest product, a new hook for the show this year is the Content Creation Zone. The BTHA has carved out space for influencers, YouTubers and vloggers to capture the days’ events and produce and post content for their audiences live from the event. The dedicated media area will also give content creators the opportunity to get hands-on with the most sought-after toys on show.

With the ever-changing media landscape, these influencers are an increasingly important avenue for reaching parents and children alike,” explains Rebecca Deeming, Public Relations Manager, BTHA. “As with our traditional press, influencers have their own requirements for reporting from the show, and it’s our job to make the process for them as easy as possible.”

Visitor registration is now open for Toy Fair 2019 at www.toyfair.co.uk.


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