L.O.L crowned US Toy of the Year

MGA’s collectable phenomenon takes four awards in total, including License of the Year, at this weekend’s New York City TOTY gala

Written by Rhys Thomas

Posted 18.02.2019 | Toys

L.O.L crowned US Toy of the Year thumbnail

MGA continued its winning streak at the US Toy of the Year Awards last night, taking four accolades including the crown for overall Toy of the Year with L.O.L Surprise!

Isaac Larian and co also picked up License of the Year, Doll of the Year, and Playset of the Year.

More than 700 executives from the toy, play, and youth entertainment industry attended the sold out event, which took place at the Ziegfeld Ballroom in New York City. Proceeds from the awards program and event supported The Toy Foundation's charitable work to bring toys to millions of children in need.

Steve Pasierb, president & CEO of The Toy Association said: "On the eve of Toy Fair New York, a sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together.”


And the winners are:

Action Figure of the Year: Mattel Jurassic World Dinosaur Action Figures by Mattel, Inc.

Collectible of the Year: LEGO Harry Potter and Fantastic Beasts Minifigure Series by LEGO Systems, Inc.

Construction Toy of the Year: LEGO Harry Potter Great Hall by LEGO Systems, Inc.

Creative Toy of the Year: Cool Maker KumiKreator by Spin Master

Doll of the Year: L.O.L. Surprise! Eye Spy Under Wraps by MGA Entertainment

Game of the Year: Disney Villainous Game by Wonder Forge by Ravensburger

Infant/Toddler Toy of the Year: Fisher-Price Laugh & Learn Smart Learning Home by Mattel, Inc.

Innovative Toy of the Year: Botley the Coding Robot Activity Set by Learning Resources

License of the Year: L.O.L. Surprise! by MGA Entertainment

Outdoor Toy of the Year: Glove-A-Bubbles by Zing

Playset Toy of the Year (tie): LEGO Creator Expert Roller Coaster by LEGO Systems, Inc. and L.O.L. Surprise! House by MGA Entertainment

Plush of the Year (tie): Scruff-A-Luvs by Moose Toys and Star Wars Ultimate Co-Pilot Chewie by Hasbro, Inc.

Preschool Toy of the Year: Fisher-Price Think & Learn Rocktopus by Mattel, Inc.

Rookie of the Year: Ollyball - The Ultimate Indoor Play Ball! by VICTURY Sports

Specialty Toy of the Year: LEGO Harry Potter Hogwarts Castle by LEGO Systems, Inc.

Tech Toy of the Year: Arcade1Up by Tastemakers LLC

Vehicle of the Year: PAW Patrol Ultimate Rescue Fire Truck by Spin Master & Nickelodeon


Also honoured during the awards were this year’s Toy Industry Hall of Fame inductees: Brian Goldner, chairman and CEO, Hasbro, Inc.; the late Stan Lee, former editor-in-chief, publisher, and chairman of Marvel Comics; and the late Joe Mendelsohn, former president of Kenner Products.

“Honouring the contributions of Brian Goldner, Stan Lee, and Joe Mendelsohn, together with a remarkable line up of TOTY finalists, is testament to the innovation, passion, and talent seen across the toy community,” added Steve Pasierb. 

 

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