Licensed toys dominate UK’s DreamToys 2019 list

From Frozen 2 to Peppa Pig, licensed toys make up half of the UK toy industry’s definitive predictive list of the top 12 toys for Christmas is this year

Written by Rhys Thomas

Posted 13.11.2019 | Toys

Licensed toys dominate UK’s DreamToys 2019 list thumbnail

Silver screen royalty and evergreen licenses are driving the must-have toy wish lists this Christmas – with Disney’s Frozen and Toy Story making the Top 12 Toys list, alongside perennial favourites like Barbie, Peppa Pig and PAW Patrol.

"With Star Wars Episode 9 and Frozen 2 at the cinema and the DVD release of Toy Story 4 and Avengers Endgame, we expect more than £1 out of £10 to be spent on film-related toys," says Frederique Tutt, global analyst for The NPD Group’s toy division. "These mega-movies will give a real boost to toy sales before the end of 2019.”

The Top 12 Toys list, issued by the UK Toy Retailers Association, is the most authoritative predictive list of what will be hot this Christmas across the nation. The list is selected by a panel of retailers and industry experts and is fiercely independent of toy manufacturers and makers.

"This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” says Gary Grant, chair of the DreamToys selection committee.

“These toys will top the Christmas wish lists and with two-thirds of the toys on the list priced under £50, it’s also a list suitable to a range of family budgets.”

The DreamToys 2019 top 12 are:

Barbie Dreamplane Playset – Mattel

Blume Dolls – Skyrocket

Frozen 2 Into the Unknown Elsa Doll – Jakks Pacific

Harry Potter Knight Bus – LEGO

L.O.L Surprise! 2-in-1 Glamper – MGA Entertainment

Nerf Elite Fortnite SP-L – Hasbro

Owleez – Spin Master

PAW Patrol Mighty Pups Super PAWs Mighty Jet Command Centre – Spin Master

Peppa Pig Peppa’s Stage Playset – Character Options

Rizmo – Tomy

Ryan’s World Super Surprise Safe – pocket.watch

Toy Story 4 True Talkers – Mattel


Christmas shopping in the final few weeks of the year is worth around £1 billion to the UK toy industry, accounting for nearly a third of annual revenue.

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