Jazwares has unveiled its new Angry Birds master toy line, which will hit shelves in July 2019 ahead of the October release of The Angry Birds Movie 2.
The action-packed toys bring the Angry Birds’ chirpy and combative characteristics to life. The collection features splat balls, catablind collectable figures, plush, a figure pack, a game pack, and a Pig City Build n Launch playset.
Rovio signed Jazwares as global master toy partner to tap into the toy company’s expertise with digital brands, such as Roblox. That focus on digital-first can be found in selected toys from the new range, which allow consumers to scan the product and unlock exclusive game content in the new Angry Birds Explore app – a new AR experience.
The toy line offers play patterns that are true to the game and character recognition that fans are going to love. Plus, the new collection delivers an Angry Birds offering at all the key price points. Jazwares will be supporting Angry Birds with digital, social and PR campaigns.
The launch of a new toy range comes at an exciting time for the brand: the core Angry Birds games have more players than ever, with over 50m global monthly active users.