Jazwares named global master toy for Dino Ranch

First licensing deal with Boat Rocker Studios will bring action figures, role-play, plush and more based on the pre-school show’s unique dinosaurs-meets-wild-west setting

Written by Rhys Thomas

Posted 08.10.2019 | Toys

Jazwares named global master toy for Dino Ranch thumbnail

Jazwares has been signed as global master toy partner for Boat Rocker Studio's anticipated new pre-school animation Dino Ranch.

The deal grants Jazwares the rights to design and produce a wide range of toys, from figures, plush and playsets, to role-play, vehicles and musical instruments.

It’s the first partnership between the pair, and is “the perfect property to kick off our inaugural partnership”, according to Jazwares CCO Laura Zebersky.

“Our toy line will captivate the aisle and preschool minds with this unique collaboration where dinosaur play fuels a fresh take on the wild, wild west,” Laura adds. “We’ll blend Dino Ranch’s recognizable, lovable characters with our signature, action-packed play that consumers of Jazwares’ toys have come to expect. Dino Ranch will be an exciting addition to our growing pre-school portfolio going into 2021.”

Jon Rutherford, Managing Director and President of Rights at Boat Rocker, says: “Renowned for their innovative product design, Jazwares are the perfect partners for us to saddle up with to capture the thrill and excitement of this dynamic new series. The unique combination of cowboys, cowgirls with the fascination of dinosaurs offers pre-schoolers instantly relatable characters and role play experiences that will appeal globally.”

Targeted at two to five-year-olds, Dino Ranch follows the action-packed adventures of the Cassidy family as they tackle life in a fantastical, ‘pre-westoric’ setting combining dinosaurs and the great plains of cattle-ranching America. The series is currently in pre-production and set to premiere on Disney Junior US in 2021.


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