Hasbro pilots well-being programmes

Factory workers in China and India will benefit from the new schemes designed to improve the lives, health and education of women and their families

Written by Rhys Thomas

Posted 20.12.2018 | Toys

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Hasbro is piloting a pair of well-being programmes to improve the lives of its female workforce across China and India.

The toy maker is adopting Gap Inc.'s P.A.C.E. (Personal Advancement & Career Enhancement) programme and Business for Social Responsibility’s (BSR) HERhealth programme, which will provide education to the women in its global supply chain and help set them up for success in both the work place and daily life.

Kathrin Belliveau, Senior Vice President, Global Government Affairs and CSR, Hasbro, says the company hopes to promote “real, lasting and sustainable change” for its workers and their families.

Gap Inc.’s P.A.C.E. program is a best-in-class worker well-being initiative that offers comprehensive learning to help female workers gain the skills and confidence they need to advance at work and in daily life. Participating workers take courses in effective communication, problem solving, time management and financial literacy, among other topics, and report an increase in self-esteem, workplace influence and efficiency. Hasbro has launched this program with a vendor in India.

The HERhealth program from BSR provides training to female workers to help ensure they have access to vital health information and services to prevent and treat disease, and maintain optimal health. It tackles important health topics such as nutrition, personal hygiene and maternal care. Workers in China will be able to take advantage of the opportunity.

“We are proud of the progress we’ve made to drive social performance within our global supply chain, and with the adoption of these new initiatives, appreciate the opportunity to help empower female workers,” says Brian Goldner, Hasbro’s chairman and CEO. “Investing in these women, who make up the majority of workers in our supply chain, will not only impact these workers, their families and their communities, but will also improve productivity, retention and business performance for our participating vendors.”

The roll out of these initiatives are the latest steps by Hasbro to lead the way in corporate social responsibility. The company has won awards for its corporate social responsibility efforts and been named one of the world’s leading companies committed to improving the lives of its employees around the world.

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