Dragons soars into Build-A-Bear

New licensed lines will be available from the custom plush store to celebrate the cinema release of DreamWorks’ How to Train Your Dragon: The Hidden World

Posted 07.01.2019 | Toys

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DreamWorks’ Dragons franchise is soaring into Build-A-Bear Workshop locations from 17 January.

The new plush will come to Build-A-Bear locations across the UK, US and Canada, as well as online at buildabear.com, to celebrate the release of How to Train Your Dragon: The Hidden World, the third instalment in the series hitting cinemas from 22 February.

Fan-favourite dragon Toothless has been given the Build-A-Bear treatment alongside Light Fury. Toothless, in his distinctive black fur and green eyes, and Light Fury, with her long tail and white wings, can both be enhanced with sounds from the movie through a 6-in-1 Sound Chip.

Alongside the new plush, a range of licensed accessories for Build-A-Bear plush toys include the How To Train Your Dragon: The Hidden World Pajama Sleeper, Furies In Flight T-Shirt and Gotta Keep Flying T-Shirt.


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