Discovery blows minds at FAO flagship

The Discovery #Mindblown STEM toy range launches at the FAO Schwarz flagship in NYC next Friday, promising in-store theatre and real learning experiences

Written by Rhys Thomas

Posted 08.11.2018 | Toys

Discovery blows minds at FAO flagship thumbnail

Minds were blown when FAO Schwarz announced its return for this Christmas – and now Discovery is looking to replicate that with the launch of its #Mindblown STEM toys collection.

The company’s new Discovery Mindblown brand extension will launch at the brand-new FAO Schwarz flagship store at Rockerfeller Plaza in New York next Friday.

Hitting retail just in time for the holiday season, the new Discovery Mindblown Shop at FAO will feature an exciting and innovative line of gender-neutral, STEM-based edutainment toys. The Mindblown range was created with Merchsource and sits on-shelf alongside other favourites from the Discovery kids toy range.

Discovery #Mindblown Toy DIY Hydraulic Robot Arm

The range features nearly 50 products and draws inspiration from thousands of hours of Discovery’s STEM programming on Discovery Channel and Science Channel, and is supported by Discovery Education’s in-school digital curriculum.

Promising plenty of in-store theatre in a modern science laboratory setting, a sales associate Professor demonstrating the latest in STEM toys and a selfie wall featuring the skyline of NYC juxtaposed with a giant whale breaching the skyline will make the store destination shopping.

Discovery #Mindblown Toy DIY Train Magnetic Levitation

“Our Discovery Mindblown toy line is about satisfying curiosity, maximising playtime, and allowing kids to learn without losing any of the fun,” says Carolann Dunn, VP, Consumer Products. “That’s why FAO Schwarz is the perfect home for Discovery Mindblown. They are known for providing one-of-a-kind, enriching experiences to generations of children.”

A snapshot of the products that the Mindblown Shop will offer include the Toy DIY Train Magnetic Levitation, Toy Solar Vehicle Construction Set, Toy DIY Hydraulic Robotic Arm, Globe 2 in 1 Day and Night Earth, Toy Mini Lab Slime-o-Rama, and Toy Space and Planetarium Projector.


Interview: “We don’t create for kids, we create with kids” thumbnail

Interview: “We don’t create for kids, we create with kids”

Noel Donegan, who co-founded Zulleon with his wife Luz, discusses the incredible rise of Ooks, their unique digital property where ...

Mip 19: Cosmos-Maya launches distribution division thumbnail

Mip 19: Cosmos-Maya launches distribution division

WowKidz Distribution will launch at next week's Mipcom and aims to “negate the geographical and language barrier for content” into ...

Toon2Tango unveils its futuristic first production thumbnail

Toon2Tango unveils its futuristic first production

Rebel Nature, the first IP from Ulli Stoef’s new studio, paints a stark vision of near-future Earth with a licensing ...

Press Releases

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video