Coolabi Group has launched a new range of hand-knitted toys for Clangers in partnership with ChunkiChilli, a British, organic cotton soft toy compan.
ChunkiChilli collaborated with Coolabi to create five new beautiful toys of the Clangers characters: Major, Mother, Tiny and Small and, for the first time ever, Granny Clanger. Each Clanger will be individually hand-knitted in organic cotton that is both grown and dyed organically, making them perfect for little ones at story time or bedtime.
Allison Watkins, Director, Director of Consumer Products and TV Distribution’ at Coolabi Group, says: “2019 has been a wonderful year for Clangers so far, with the Moon Landings anniversary celebrations and a brand new third series launching on Cbeebies. This new partnership definitely marks the next chapter for our much-loved brand!
“The dedicated team at ChunkiChilli have created beautiful, quality organic toys full of charm. We are so excited to see how these new toys, which make perfect gifts, being enjoyed and loved by all of our dedicated Clangers fans.”
This is the first hand-knitted toy range for the pre-school brand, and spearheads a new licensing direction for Clangers focused on the important gifting and independent retail market.
Tim Wilson, CEO of ChunkiChilli, adds: “We are thrilled to be working with the team at Coolabi on such a special project. To be able to create the whole Clanger family in their knitted form is a true honour.
“The fact that so many new families are enjoying Clangers on Cbeebies, 50 years after the show was originally aired shows just what an amazing and incredible show this is. This reflects the strong family values of ChunkiChilli, so it really is a perfect partnership!”
ChunkiChilli toys are made by skilled workers in Sichuan, China, who would otherwise have to migrate to the city for work. ChunkiChilli will be offer the new range to all of its retail accounts, and the new knitted Clangers family are available to purchase directly from the Clangers official online shop.