BBC Studios has inked a fresh UK deal with 8th Wonder to create wooden and plush toy ranges for the hit CBeebies show Sarah & Duck. Both ranges will launch at retail from Spring/Summer this year.
Gary Tyrer, MD of 8th Wonder, says: “We are delighted to work with BBC Studios on the classic Sarah & Duck brand, we feel the licence is a perfect fit for our wooden and plush toys!”
The deal marks the first wooden toy range for Sarah & Duck, and will include wooden dominos, blocks, sound puzzles, a skittles set and a train set. The range will join those currently being created by 8th Wonder for Hey Duggee and Something Special, both due to hit the shelves later this year. The talking plush toys being created by 8th Wonder for Sarah & Duck will be the first to launch for the brand since 2014.
Julie Kekwick, Senior Licensing Manager at BBC Studios says: “We’re excited to be continuing our partnership with 8th Wonder and creating a beautiful range of toys for Sarah & Duck. The wooden toy range and plush range are fantastic additions to our range of Sarah & Duck toys, and we’re looking forward to launching them later this year.”
Now in its third series, Sarah & Duck continues to be a great performer on CBeebies, growing on its previous series and winning its timeslot for key audiences. Outside of the UK, key broadcasters for the series are NBC Universal Kids in the USA, BesTV and iQiyi in China, ABC in Australia, KIKA in Germany and Disney Channel in Japan.