Bandai UK secures distribution for Cocomelon toys in EU countries

CoComelon, a YouTube channel for pre-schoolers, currently boasts the largest kids’ audience in YouTube’s history; the licensed toy line includes plush, bath play, role-play, character figures, vehicles, and playsets

Written by Georgie Dobie

Posted 18.06.2020 | Toys

Bandai UK secures distribution for Cocomelon toys in EU countries thumbnail

Bandai UK is excited to announce the distribution of the Cocomelon licensed toy range for the UK market as well as for France, Italy, Spain and Portugal.

“We’re thrilled to be distributing the Cocomelon range as we identified the channel some time ago as having huge potential,” said Nic Aldridge, managing director at Bandai UK. “This fantastic product captures the essence of life lessons and entertainment, extending these beyond the YouTube channel to a physical pre-school range for children to enjoy at home.”

Cocomelon, a YouTube channel for pre-schoolers, currently boasts the largest kids’ audience in YouTube’s history. The animated channel follows JJ and his family, learning through themes and nursery rhymes. With over 85 million subscribers and over 66 billion views, CoComelon is currently the most watched YouTube channel in the world.

Bandai UK will be launching the initial Cocomelon line for Autumn which will include plush, bath play, role-play, character figures, vehicles, and playsets. The product lines focus on JJ and friends and family, replicating well-known storylines and favourite songs that appear in the YouTube content.

For all Bandai UK sales enquiries, please contact sales@bandai.co.uk or call 0208 324 616.

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