The Entertainer has ratchetted up its expansion in continental Europe with the acquisition of Spanish toy chain Poly.
The UK toy retailer bought all 57 Poly locations through an administrator-managed bidding process and says it will keep all stores open, saving more than 350 jobs.
Poly operates in high streets and shopping centres across Spain, making it a natural fit for The Entertainer’s business model. Though the stores will retain the Poly banner, The Entertainer founder and Executive Chairman Gary Grant says the stores will be “aligned with The Entertainer’s core values, which put our people and our customers at the very heart of our business”.
“This year has understandably been incredibly turbulent for the Poly team as they faced so much uncertainty, and we look forward to welcoming them to The Entertainer family,” he adds.
To ensure it’s business as usual for Poly throughout the remainder of the festive trading period, the Entertainer team has turned its attention to securing product. As well as working with third-party suppliers, the UK retailer will also introduced products from its sister company Addo to flesh out the offering and bring “excellent quality at affordable prices” to Spanish consumers.
With its new estate in Spain, The Entertainer now operates more than 300 stores in the UK, Europe, Middle East, Africa and Asia.
Last week The Entertainer and Addo Play inked an exclusivity deal with Toys R Us Canada, bringing the Addo range to the North American retailers fleet of stores.