Rugby World Cup 2019 Japan to open 73 merch stores

Legend International, the official retail partner of the tournament, will open merchandise stores in all host cities and Fanzones – special screening areas for travelling fans

Written by Rhys Thomas

Posted 01.08.2019 | Retail

Rugby World Cup 2019 Japan to open 73 merch stores thumbnail

Rugby World Cup Limited has appointed Legends International as the official retail partner and operator for Rugby World Cup 2019

The deal was brokered by the sports organisation’s licensing agent IMG

Rugby World Cup 2019 will be held in from 20 September – 2 November 2019 in Japan – the first time the world’s second largest global sporting event has been hosted in Asia.

Legends will operate 73 official merchandise stores across the country, with locations in all 12 host cities at the venues and in their respective Fanzones – areas in each city established to enable fans to cheer for their country from a free public viewing space.

The store operations will empower fans to cheer for their favourite team with merchandise featuring all 20 participating unions, exclusive event memorabilia for men, women and children, as well as a large range of official licensed products.

World Rugby Chief Executive Officer Brett Gosper says: "The official merchandising programme is a Rugby World Cup success story and the opening of the flagship store in one of the world’s iconic and busiest locations further underscores why we believe that Japan 2019 will be a very special tournament for fans as we reach the 50 days to go milestone.”

The flagship store – a 11,000 sqft megastore – will be the largest of the retail locations. It will open in the newly created Shinjuku Odakyu Park in front of the world’s busiest train station in Shinjuku, center Tokyo, which serves about 3.64 million people per day. The store will be open from 22 August – 20 November.

The megastore will stock the widest selection of of Rugby World Cup 2019 merchandise, including shirts for all 20 teams, a selection of other apparel items, towel mufflers and cheering goods, and small commemorative souvenir items.

“We are excited to engage with the Rugby World Cup organisation as the next step in the expansion of our leading event retail offerings platform,” says Nick Price, Chief Commercial Officer, Legends International Events. “The Megastore and the other 73 locations will provide fans with the most convenient, rewarding, and memorable experience at a once in a lifetime event. We are prepared to bring unparalleled customer experience initiatives to the largest stage in rugby.”

All the items fans can shop in-store will also be available online in the run up to and throughout the The Rugby World Cup 2019.


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