Pokémon pops up in Harrods

The brand returns to the London department store for another month-long promotion, complete with best-sellers, activities and ‘additional surprises’ for Pokémon Day on 27 February

Written by Rhys Thomas

Posted 17.02.2020 | Retail

Pokémon pops up in Harrods thumbnail

Pikachu and pals have returned to Harrods for another month-long pop-up, with a host of activity planned throughout the time-limited promotion.

The Pokémon promotion, which takes over the pop-up space of Harrod’s fourth-floor toy department until 13 March, features a wide range of licensed toys, the Trading Card Game, stationery, accessories, and other popular merchandise.

Opened on Valentine’s Day, the special area is themed after the Galar region, a UK-inspired area from the recent Pokémon Sword and Pokémon Shield video games, which have sold more than 16m units since launch in November.

Giveaways and character appearances from Pikachu and friends are part of the planned activities, providing some great photo opportunities for fans and families. There is also a screen showcasing the TCG and toys, and some additional surprises planned to mark Pokémon Day on 27 February.

“We are delighted to be returning to this iconic store for another Pokémon pop-up,” says Mathieu Galante, Licensing Director EMEA at The Pokémon Company International.

“We were thrilled with the response to our previous pop-up at Harrods in May and are looking forward to providing another great experience for Pokémon fans old and new over the coming month.”

The pop-up follows a hugely successful month at Harrods last May when Pokémon took over the pop-up space with a range of products and activity to promote the launch of Pokémon Detective Pikachu.


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