Pokémon pops up in Harrods

The brand returns to the London department store for another month-long promotion, complete with best-sellers, activities and ‘additional surprises’ for Pokémon Day on 27 February

Written by Rhys Thomas

Posted 17.02.2020 | Retail

Pokémon pops up in Harrods thumbnail

Pikachu and pals have returned to Harrods for another month-long pop-up, with a host of activity planned throughout the time-limited promotion.

The Pokémon promotion, which takes over the pop-up space of Harrod’s fourth-floor toy department until 13 March, features a wide range of licensed toys, the Trading Card Game, stationery, accessories, and other popular merchandise.

Opened on Valentine’s Day, the special area is themed after the Galar region, a UK-inspired area from the recent Pokémon Sword and Pokémon Shield video games, which have sold more than 16m units since launch in November.

Giveaways and character appearances from Pikachu and friends are part of the planned activities, providing some great photo opportunities for fans and families. There is also a screen showcasing the TCG and toys, and some additional surprises planned to mark Pokémon Day on 27 February.

“We are delighted to be returning to this iconic store for another Pokémon pop-up,” says Mathieu Galante, Licensing Director EMEA at The Pokémon Company International.

“We were thrilled with the response to our previous pop-up at Harrods in May and are looking forward to providing another great experience for Pokémon fans old and new over the coming month.”

The pop-up follows a hugely successful month at Harrods last May when Pokémon took over the pop-up space with a range of products and activity to promote the launch of Pokémon Detective Pikachu.


Netflix to air first animated feature-length Horrid Henry special thumbnail

Netflix to air first animated feature-length Horrid Henry special

Novel Entertainment’s Horrid Henry’s Wild Weekend to make UK debut on 6 June, with voice cast including beloved UK comic ...

Women in Toys UK introduces Tea and Biscuits thumbnail

Women in Toys UK introduces Tea and Biscuits

Free online networking session launches this Friday (8 June) in conjunction with ToyAid

Pokémon debuts new board game: Pokémon Trading Card Game Battle Academy thumbnail

Pokémon debuts new board game: Pokémon Trading Card Game Battle Academy

Iconic Pokémon trading card game from The Pokémon Company International reimagined as first-ever easy-to-learn and fun-to-play family game, releasing worldwide ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year