Spar customers in Belgium have been joined by the Oddbods for the start of a six-week promotion giving fans the opportunity to earn exclusive Oddbods merchandise when they shop in-store.
The multiplatform campaign will run between 29 August and 8 October in all 113 Spar stores across the territory. Consumers who spend €10 will receive a free Oddbods pack, including an Oddbods OmniMagnet and a stamp. Once eight stamps have been collected, shoppers can purchase an exclusive Oddbods plush toy for an additional €5.
More than half a million OmniMagnets plus tens of thousand plush and Collector Albums are expected to be given away and purchase.
Sashim Parmanand, CEO of One Animation, says: “It’s a real honour for Oddbods to have been chosen by one of Belgium’s largest and established grocery chains to promote footfall into its stores. The popularity of the brand throughout Belgium is following an incredible trajectory of growth, alongside the rest of the world, and we are delighted to be getting product into the hands of those loyal fans in such an exciting and easily accessible campaign.”
In a deal brokered by CPLG Benelux and Megapromotions Worldwide, Spar Lambrechts will be throwing its weight behind the promotion with in-store POS, window decals, printed leaflets and social media activations. One Animation will also be supporting the initiative with a geo-targeted digital campaign, leveraging their huge digital presence to ensure that their fans are aware of and looking for the promotion in store.
Nele Douce, Marketing Manager of SPAR Lambrechts, says: “The philosophy behind the Oddbods is in line with the values that we all want for our children: It’s okay to be different and everyone needs to feel and be included. With the start of the new school year, we believe it’s an increasingly important message.
“Next to that of course, we’re very proud to be the first Belgian retailer to be working with this incredible series. We ‘re convinced that the popularity of the series will mean a great uplift for our stores and for the brand awareness.”