Despite the economic impact of Covid-19, a new Lego Store will open in Hong Kong on 29 April.

Sherman Hung, Executive Director of Kidsland International Holdings (the company licensed to run official Lego Stores in China), told South China Morning Post: “We see resilient demand for LEGO products for kids and for those who are spending more time at home.  

“We believe a highly integrated offline and online operation will thrive in the redefined retail landscape post Covid-19.” 

As well as being a physical brand store, the Tuen Mun district outlet will be a base for online deliveries. 

The decision to go ahead with the store’s opening comes in spite of weak figures for shopping in February and at a time when unemployment in the retail sector is currently around seven per cent. But the company’s leaders remain confident in the expansion plan that is in place – however, it will be ready to adapt if necessary. 

Lee Ching Yiu, Kidsland’s Chairman and Chief Executive, said: “Although the Covid-19 pandemic currently presents substantial challenges to the operating environment, the group’s Hong Kong business performance remains robust, and we remain cautiously optimistic about the group’s prospects and will continue to reform our operations.  

“We will continue to explore different e-commerce platforms and maintain good communications with customers, to better understand their shopping patterns and hence meet their needs, as well as boost product sales, diversify channels and further expand our customer base.”