Mattel extends UK Barbie pop-up due to popular demand

The time-limited licensed fashion store in Liverpool will remain open for another month due to its popularity, with exclusive new lines dropping each Friday up until Christmas Eve

Written by Rhys Thomas

Posted 25.11.2019 | Retail

Mattel extends UK Barbie pop-up due to popular demand thumbnail
The Barbie pop-up store which launched in the UK last month will remain open for a further month right up until Christmas Eve, due to popular demand.  

Opened at the Liverpool One shopping mall in the city’s centre, the temporary Barbie fashion store was originally due to close this weekend after a six-week run, but will now be extended for a further four weeks.

Since opening in early October, the store has received regular shipments of brand new products and exclusive Barbie fashion items and accessories. 

That will continue, with adorable fashions for kids and adults, hair accessories, on-trend pin badges, top toys and much more, with new apparel and accessories dropping every Friday until the store closes on 24 December.

The extended opening provides a fantastic opportunity for last-minute Christmas shopping for little fashionistas hoping for a Barbie surprise under their Christmas tree this year. Fans will also be able to take pictures in the life-size Barbie box and tag the post with #BarbiePopUp.

The pop up is part of Barbie’s 60th anniversary celebrations, and the second Barbie celebration in Liverpool this year, following a You Can Be Anything party in March to inspire girls to explore their true potential.


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