Marie Kondo launches online store

KonMari, an online marketplace for homeware and fashion curated by the de-clutter doyenne, launches ahead of Christmas, stocked with tuning forks and gemstone-infused mist

Written by Rhys Thomas

Posted 19.11.2019 | Retail

Marie Kondo launches online store thumbnail

Marie Kondo, the Japanese de-clutter doyenne who urges her followers to bin anything that doesn’t spark joy, has opened an official online store selling tuning forks, crystals and gemstone-infused aromatherapy mist “formulated to attract abundance”.

The lifestyle guru won legions of devotees through her book series on tidying, which spawned a Netflix series challenging everyday people to rid themselves of unnecessary possessions and embrace “the life-changing magic of tidying”.

KonMari, the name of her new online store, offers fans a choice of home décor, tableware and cooking utensils, bath essentials and aromatherapy. 

Products range from ceramic chopstick holders, water glasses and linen robes to brass mirrors, serving platters and pointed Shiatsu sticks, used in Japanese massage to stimulate pressure points and relieve stress.

Described in a note penned by Marie to launch the store as promoting ‘tidy chic’, none of the products are directly licensed, but have instead been sourced from brands that exhibit “simple, elegant design” to “inspire a joyful lifestyle” in day-to-day activities. “Even your crumb brush should offer you a thrill of delight,” she adds.

A variety of tidy trays, knick-knack boxes and glass containers offer “elegant” storage solutions for those who wish to follow in Marie’s footsteps and ensure everything has its place.

Prices range from $9 for a dipping bowl to more than $250 for a brass tool holder forged by the Futagami brass foundry, using its signature sand-casting technique.


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