Line Friends pops up in London

Line Friends, Brown & Friends, and BT21 return to the UK capital this month in second pop-up store of the year from WildBrain CPLG and Bravado

Written by Rhys Thomas

Posted 18.11.2019 | Retail

Line Friends pops up in London thumbnail

Back by popular demand, WildBrain CPLG has joined forces with Bravado for a second Line Friends pop-up store in London this month.

Featuring Line Friends, Brown & Friends, and BT21, the pop-up store opened in Camden, London this weekend and will return for another two between 23 and 24 November, and 30 November and 1 December.

“Leading into the Christmas gifting period, we think it will be great timing to bring new and exclusive products to this extremely engaged fanbase,” says Stacy Scimia, UK Category and Retail Director, at WildBrain CPLG.

Fans will be able to shop from a variety of apparel, accessories, homeware, gifting and stationery developed by Bravado, alongside ranges from a number of licensees, with products design exclusively for the event.

Experiential elements, including photo opportunities and product demonstrations throughout each weekend, will fully immerse fans in the brands.

Bravado’s first BT21 pop-up store, which opened in London earlier this year in May, welcomed more than 12,000 people through the doors across six days. Fans Fans could get their hands on exclusive, limited-edition Line Friends BT21 merchandise previously unavailable in the UK, which sold out during the course of the event.

“We are delighted to be working with WildBrain CPLG and Line Friends again and look forward to recreating another incredible Pop Up experience,” says David Boyne, Managing Director at Bravado UK.


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