Kakao Friends is joining Londoners and tourists at this year’s Winter Wonderland event in Hyde Park with its first pop-up store in Europe.

The store will be located within Hyde Park Winter Wonderland’s Santa Land for six weeks. Ryan, the most popular Kakao Friends character, is dressed as Santa on the porch to welcome festive visitors into the beautifully decorated Alpine hut-styled pop-up store. 

Inside is an expansive range of 80 products from the new winter collection, as well as exclusive Christmas products. These include toys, plush, body pillows, gloves, earmuffs, socks and slippers, as well as diverse lifestyle products such as humidifiers and mood lights.     

The Korean lifestyle brand features eight characters derived from a series of emoticons on Kakao Talk, Korea’s leading messenger app.

Managed and produced by IMG, Hyde Park Winter Wonderland is the UK’s leading Christmas-themed destination, with attractions such as the world’s largest transportable wheel, the UK’s biggest outdoor Ice Rink, the Magical Ice Kingdom, Paddington on Ice, and countless restaurants and bars.

The Kakao Friends pop-up store is open daily between 10am to 10pm until 5 January.