Inside the UK’s first NFL store

The American football franchise touches down in Britain, opening its first destination for official NFL merchandise at Tottenham Hotspur's cutting edge stadium

Written by Rhys Thomas

Posted 05.12.2018 | Retail

Inside the UK’s first NFL store thumbnail

The NFL has touched down in the UK, opening the doors to its first official store on the other side of the Atlantic.

Selling jerseys, footballs, helmets and other NFL essentials, the shop has opened just in time for Christmas at Tottenham Hotspur’s new stadium in London, the American football franchise’s new home away from home and dedicated UK base.

Osi Umenyiora and Jason Bell, NFL legends and stars of the BBC’s NFL Show, dropped by the shop for the grand opening yesterday. You can see how they got on here


The newly-opened Tottenham Experience is the NFL’s first bricks and mortar retail experience in the UK. British fans of pigskin can shop game jerseys of some of the NFL’s biggest stars, plus a range of Nike apparel including hoodies and T-shirts - and New Era headwear for all 32 teams. Product from Wilson, the official football of the NFL, is also available.

In 2015, the NFL and Tottenham reached agreement for a minimum of two games per year to be played during a 10-year partnership at the Premier League club's new state-of-the-art stadium. The newly built grounds will feature a retractable grass field with an artificial surface underneath that will be used for NFL games. It will also have customised features such as purpose-built locker rooms, medical and media facilities, and a dedicated entrance.


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