Harry Potter flagship headed to NYC

Warner Bros. to open world’s first flagship store for the wizarding property in the heart of the city, promising magical retail experiences over three floors

Written by Rhys Thomas

Posted 10.01.2020 | Retail

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Warner Bros. will open the world’s first Harry Potter flagship store in the heart of New York City later this year.

The store will house the largest collection of Wizarding World products, including merchandise from Harry Potter and Fantastic Beasts.

Fans will be able to shop a wide variety of branded consumer products, from personalised robes and Bertie Bott’s Every Flavor Beans to a brand-new range of house wands with a design exclusive to the New York location.

Opening in summer 2020, the store will occupy a three-storey, 20,000-plus sq. ft. space next to the iconic Flatiron building on Broadway.

Inside, the flagship will host a variety of exciting retail experiences that will make it a “must-visit fan destination”, according to Sarah Roots, SVP Worldwide Tours and Retail, Warner Bros.

“This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic,” she says.

“We are very excited to be opening in New York. It’s the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences.”


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