CPLG signs DTR deals with Forbidden Planet

Archie Comics, Hellboy and Life is Strange collections will all head to the pop-culture retailer this spring

Written by Rhys Thomas

Posted 26.02.2019 | Retail

CPLG signs DTR deals with Forbidden Planet thumbnail

CPLG has signed a number of direct-to-retail agreements with Forbidden Planet, the world’s largest and best-known science fiction, fantasy and cult entertainment retailer.

The deals see Forbidden Planet launch collections for Archie Comics – including Riverdale – Lionsgate’s upcoming instalment of the classic Hellboy franchise, and Square Enix’s award-winning video game Life is Strange.

“Forbidden Planet is the perfect home for these properties, bringing the products directly to their fan base across the UK,” says Danielle Brosnan, Brands and Retail Manager, CPLG UK. “All three brands have long-standing fans and we are really looking forward to growing the consumer products programmes for them.”

The Archie Comic series have been a staple on Forbidden Planet shelves for many years. This new range of products will be based on the Chilling Adventures of Sabrina comics series and sees the characters featured on a range of apparel, gifting and accessories.

Lionsgate’s Hellboy stars David Harbour and is based on the acclaimed Hellboy comic books and graphic novels created by Mike Mignola. The film will be released in UK and US cinemas on 12 April 2019, and to help celebrate this launch, Forbidden Planet, a long-term supporter of the original comics, will expand its Hellboy product range to include apparel, accessories and gifting items inspired by the latest film.

Forbidden Planet will bring the characters and stories of the Life is Strange video game series to life through a range of apparel, accessories and gifting. The range will be based on Square Enix’s 2015 original, which tells the time-bending tale of teenager Max, and sequel Life is Strange 2, currently releasing episodically on PC and consoles.

Anthony Garnon, Forbidden Planet Licensing and Special Projects Manager, adds: “With new movies, games, comics and television shows on the horizon, 2019 really is a fantastic year of growth and expansion for each license. What an amazing opportunity for Forbidden Planet to partner with and to support these three amazing brands. We've created some great apparel and giftware, available in-store and online over the coming weeks and months.”

All the mentioned products will launch at Forbidden Planet in-store and online from April, apart from the Hellboy movie collection, which rolls out this month.

Top image: archiecomics.com


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