Pinball wizards, happy jacks and all other fans of The Who will welcome the opening of a pop-up merch shop in Soho later this month.
The Who @ 52 will take over 52, Brewer Street in the central London district on 14 and 15 June, just weeks before the band returns to Wembley Stadium after 40 years.
Visitors will be able to snag exclusive merchandise and limited-edition goods signed by frontman Roger Daltry himself.
A world-exclusive Pinball Wizard 7” Single will only available in-store at The Who @ 52. The Double A-Side edition of Pinball Wizard comes pressed on blue 7-inch with alternate single covers from 1969 and 2019. Meanwhile a CD and Vinyl of The Who’s Tommy Orchestral – a new live albumn - including limited copies signed by Daltry.
The Who official merchandise will include bespoke in-store exclusive T-shirt and poster, as well as an exhibition of rare and archive memorabilia and installations. Not to mention a ful-size retro Tommy Pinball Wizard challenge pinball machine.
Live Nation, Bravado and Polydor Records are partnering on the pop-up, in association with Soho Music Month.