Calling all Pinball Wizards!

The Who @ 52 pop-up shop will open in London's trendy Soho as the band returns to headline Wembley after 40 years

Written by Rhys Thomas

Posted 10.06.2019 | Retail

Calling all Pinball Wizards! thumbnail

Pinball wizards, happy jacks and all other fans of The Who will welcome the opening of a pop-up merch shop in Soho later this month.

The Who @ 52 will take over 52, Brewer Street in the central London district on 14 and 15 June, just weeks before the band returns to Wembley Stadium after 40 years.

Visitors will be able to snag exclusive merchandise and limited-edition goods signed by frontman Roger Daltry himself.

A world-exclusive Pinball Wizard 7” Single will only available in-store at The Who @ 52. The Double A-Side edition of Pinball Wizard comes pressed on blue 7-inch with alternate single covers from 1969 and 2019. Meanwhile a CD and Vinyl of The Who’s Tommy Orchestral – a new live albumn - including limited copies signed by Daltry.

The Who official merchandise will include bespoke in-store exclusive T-shirt and poster, as well as an exhibition of rare and archive memorabilia and installations. Not to mention a ful-size retro Tommy Pinball Wizard challenge pinball machine.

Live Nation, Bravado and Polydor Records are partnering on the pop-up, in association with Soho Music Month.


Adidas x Arizona Ice Tea footwear pop-up shut down by police thumbnail

Adidas x Arizona Ice Tea footwear pop-up shut down by police

Such was the demand for the promised $1-per-pair collab that the NYPD was yesterday forced to move crowds on before ...

The Licensing Awards 2019 finalists revealed thumbnail

The Licensing Awards 2019 finalists revealed

Shortlist for the retail, product, property and licensed promotion categories announced

Funko launches first foray into board games with Harry Potter thumbnail

Funko launches first foray into board games with Harry Potter

Pop culture specialist launched new board game brand Funkoverse at San Diego Comic-Con, with six licensed titles in the first ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series