Barbie Fashion pop-up opens in Liverpool

Mattel's 60th anniversary celebrations for Barbie continue at a six-week UK pop-up store stocked with limited-edition apparel, accessories and dolls for fans of all ages

Written by Rhys Thomas

Posted 15.10.2019 | Retail

Barbie Fashion pop-up opens in Liverpool thumbnail

Mattel is painting Liverpool city centre pink with the opening of a Barbie Store Fashion Pop-up in the Liverpool One shopping centre.

The pop-up is open for six weeks and will debut limited-edition clothing for kids and adults, alongside fun Barbie accessories that include tote bags, hair accessories and more.

A range of Barbie dolls will also be available, including Barbie Fashionistas – celebrated for its inclusive and diverse array of dolls – along with Barbie Career Dolls, and the Barbie 60th Anniversary Doll. Fans will also be able to take pictures in the life-size Barbie box.


“The exclusive pop-up at Liverpool One is an exciting and immersive fashion destination for kids and adult fans alike,” says Helen Genia, Head of UK Licensing Mattel Consumer Products at Mattel. 

“2019 marks 60 years of Barbie and this pop-up marks the latest exciting way we are celebrating the world’s number one fashion doll - and powerhouse brand - with fans of all ages. We are delighted to welcome all to Liverpool ONE’s exclusive retail experience.”

The pop up is part of Barbie’s 60th anniversary celebrations, and the second Barbie celebration in Liverpool this year, following a You Can Be Anything party in March to inspire girls to explore their true potential.

Alison Clegg, Director Asset Management at Grosvenor Europe, the shopping centre’s operator, adds: “Liverpool ONE has gone from strength to strength in 2019 with its schedule of installations and activations, and this Barbie pop-up store raises the bar once again. To be involved with this iconic brand and play an exclusive part in this milestone anniversary highlights the strength of Liverpool ONE as a destination on a national level.”


Mark Hamill leads all-star Masters of the Universe cast thumbnail

Mark Hamill leads all-star Masters of the Universe cast

The movie star will voice Skeletor in Mattel’s anime Netflix series, and is joined by Game of Thrones’ Lena Headey ...

Sophie la Girafe makes licensing push into US thumbnail

Sophie la Girafe makes licensing push into US

DeLiSo appoints Anjar Co. and Becker Associates as licensing agents to develop the infant brand’s expansion in all categories

Sonic movie speeds into the record books thumbnail

Sonic movie speeds into the record books

Paramount’s video game adaptation topped the box office in its opening weekend with $57m US haul, beating Pokémon Detective Pikachu's ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year