Mattel is painting Liverpool city centre pink with the opening of a Barbie Store Fashion Pop-up in the Liverpool One shopping centre.
The pop-up is open for six weeks and will debut limited-edition clothing for kids and adults, alongside fun Barbie accessories that include tote bags, hair accessories and more.
A range of Barbie dolls will also be available, including Barbie Fashionistas – celebrated for its inclusive and diverse array of dolls – along with Barbie Career Dolls, and the Barbie 60th Anniversary Doll. Fans will also be able to take pictures in the life-size Barbie box.
“The exclusive pop-up at Liverpool One is an exciting and immersive fashion destination for kids and adult fans alike,” says Helen Genia, Head of UK Licensing Mattel Consumer Products at Mattel.
“2019 marks 60 years of Barbie and this pop-up marks the latest exciting way we are celebrating the world’s number one fashion doll - and powerhouse brand - with fans of all ages. We are delighted to welcome all to Liverpool ONE’s exclusive retail experience.”
The pop up is part of Barbie’s 60th anniversary celebrations, and the second Barbie celebration in Liverpool this year, following a You Can Be Anything party in March to inspire girls to explore their true potential.
Alison Clegg, Director Asset Management at Grosvenor Europe, the shopping centre’s operator, adds: “Liverpool ONE has gone from strength to strength in 2019 with its schedule of installations and activations, and this Barbie pop-up store raises the bar once again. To be involved with this iconic brand and play an exclusive part in this milestone anniversary highlights the strength of Liverpool ONE as a destination on a national level.”