Monday 26 November 2018 will go down in the history books for Amazon as the biggest ever shopping day in its history – at least until Cyber Monday next year.
The online retail giant repeated the habit of one-upping its own global sales records each year, with Jeff Wilke, Amazon’s CEO of global retail, saying the day of discounting continues to be its biggest revenue earner every year: “Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season.”
Though the company did not disclose revenue or volume specifics for the day, it did reveal broader figures. Across what the it dubs Turkey 5, the five days between Thanksgiving and Cyber Monday, Amazon.com shoppers ordered more than 180 million items.
Even just taking the combined sales across Black Friday and Cyber Monday into account, US bargain hunters bought more than 18 million toys – with Jenga and L.O.L Surprise counted among the best-selling products in all categories – and snagged 13 million fashion items in a two-day shopping spree.
As well as slashing prices, Amazon is also offering free shipping throughout Christmas regardless of whether transactions exceed the minimum spend threshold, a perk usually reserved for Prime members.
“With curated gift guides, convenient shopping experiences, incredible product selection, and free shipping with no minimum purchase amount, Amazon offers customers tremendous value—sure to deliver smiles all season long,” Jeff adds.