A New York pop-up shop to promote the footwear collab between Adidas and Arizona Ice Tea proved so popular yesterday that police were forced to shut it down.
Advertised on a first-come, first-served basis, the pop-up had planned to sell pairs of the limited-edition shoes for the price embroidered on the tongue of each shoe: just 99 cents. The store would only be accepting a single $1 bill for each purchase on the day – the final cent would cover a can of iced tea included with each purchase.
But so many sneakerheads turned up outside the 208 Bowery store that not a single pair was sold before the NYPD put paid to the event. As crowds began spilling over into the nearby road and blocking pedestrian access, officials who arrived at the scene became concerned for public well-being and ushered hopefuls away. In a New York minute, crowds had subsided.
Arizona Ice Tea tweeted its apologies to those who had made the trip, saying: “Thanks to our loyal fans that came out to support out partnership with Adidas. Dur to overwhelming demand and safety concerns, the NYPD shutdown out pop-up. We sincerely apologise to all out fans that waited in line. We are actively working to remedy the situation.”
Two Adidas silhouettes were given a makeover for the collaboration, each sporting a take on Arizona Ice Tea’s signature cans design. The beverage brand’s sea-foam green background and hot pink flower embellishments wind round two styles of both the Adidas Continental 80 and Adidas Yung-1, totaling four unique designs.
To make amends, Arizona Ice Tea will be giving away pairs of the trainers through its social media accounts.