UK licensees join Love Monster in Fluffytown

New licensing deals for pre-school series Love Monster cover apparel, home textiles and dress-up products

Written by Georgie Dobie

Posted 30.06.2020 | Pre-School

UK licensees join Love Monster in Fluffytown thumbnail

Boat Rocker Studios (a division of global media company Boat Rocker Media) has announced a raft of new licensees for its popular new pre-school series Love Monster, which has proved a hit with viewers following its launch on CBeebies in January.

The new deals cover apparel, home textiles and dress-up products from leading names in the industry. 

Amscan International has signed for dress up clothing and accessories; Dreamtex for bedding and home textiles; Blues for daywear and swimwear and Cooneen for nightwear and underwear. This A-list roster of renowned partners are launching Love Monster ranges from AW20 and SS21.

Kate Schlomann, executive vice president of brand management and content marketing, Boat Rocker Studios, said: “Children have taken Love Monster and his menagerie of cute furry friends to their hearts, and soon they will be able to get even closer to their Fluffytown heroes, with these delightful new ranges. We are thrilled to be partnering with these best-in-class companies to build Love Monster into a strong brand franchise.”

Love Monster, a quirky, 2D animated 54 x 7-minute pre-school series which shares little life learnings from a unique monster with a huge heart, is based on the bestselling pre-school books by Rachel Bright, published by HarperCollins Children’s Books. The show is a ground-breaking collaboration between BBC Children’s In-House Productions, Boat Rocker Studios and Chinese production company UYoung. Lovable hairy hero, Love Monster, searches for the right thing to do in a world in which he is one of a kind. Full of heart and helping pre-schoolers understand different emotions, Love Monster showcases the importance of kindness, empathy, connection and instinct.

Love Monster airs weekdays in the UK on CBeebies and has reached over four million iPlayer requests since launch in January.

Boat Rocker Studios is managing the global content distribution and consumer products programme for the franchise, excluding China and South East Asia which is managed by UYoung.


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