Top appointment for Those Licensing People

The licensing agent will extend hit pre-school Olobob Top with an initial focus on toys, stationery and arts and crafts

Written by Rhys Thomas

Posted 25.02.2019 | Pre-School

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Those Licensing People has been brought on board to represent and deliver a line-up of top licensees for Olobob Top, the pre-school show from creators Steve Smith and Leigh Hodgkinson.

Premiering on CBeebies in 2017, the show will return for a second season this spring with a further 26 episodes following the adventures of main characters Tib, Lalloo and Bobble.

Those Licensing People’s deal is for the UK, Europe, Australia and New Zealand – the key markets where the series currently broadcasts – covering all sectors and categories. 

A publishing agreement is already in place with Bloomsbury with four activity books doing well at retail and another four scheduled for launch throughout 2019. Those Licensing People will initially focus on plush, stationery and arts and craft, and support the brand with consumer PR activity during the year.


“From the minute we saw Olobob Top we knew it would fit perfectly with our portfolio and resonates with our agency principles,” says Leah Dever, Licensing Manager at Those Licensing People. “It’s bright, bold and encourages pre-school children to be creative and have fun. We are delighted to be partnered with Leigh and Steve and excited for the upcoming launch of series 2 and the opportunities that will bring the brand.”

Olobob creator Steve adds: “Leigh and I are thrilled to be working with Those Licensing People. The instant we met, we knew they were the right partner for our creative, bright and imaginative show. We look forward to collaborating on Olobob Top.”

Narrated by actor Stephen Mangan, the series won several industry awards in 2018 and was ranked in CBeebies’ top 10 shows for five out of six weeks in its debut airing on the network.


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