Super Wings lands on UK newsstands

New magazine from Signature Publishing based on Alpha Toys’ pre-school property takes flight in the UK this month

Written by Rhys Thomas

Posted 07.01.2020 | Pre-School

Super Wings lands on UK newsstands thumbnail

Specialist children’s publisher Signature Publishing Ltd has partnered with Alpha Group on a new Super Wings magazine for pre-schoolers.

Launching 10 January, each issue of Super Wings comes with a bespoke gift, with high play value that complements Alpha’s extensive and innovative toy line. The launch issue features a seven-piece playset with two planes, accessories and mega play mat.

Julie Ball of Alpha Group UK, says: “We are thrilled to partner with Signature Publishing on a dedicated Super Wings magazine which will offer exciting new content to our young fans and enable them to immerse themselves in the brand.”

The new magazine continues the on-going partnership between Signature and Alpha’s Super Wings.

Vickie O’Malley, MD Rockpool Licensing, explains: “Over the last couple of years, Signature have been great supporters of Super Wings’ content in Fantastic Funworld magazine. Their collaborative and commercial approach, creativity and positivity have made for a very productive working relationship and we’re excited to look forward to the launch of the Super Wings stand-alone magazine.”

The magazine is based on the Super Wings TV series, which is broadcast in over 100 countries, with a fourth series landing later this year. The show follows Jett, an adorable plane, and his Super Wings friends as they travel the globe delivering packages to children, solving challenges and learning about cultural diversity, adventure and teamwork – values which are reflected in the magazine throughout the stories and activities.

“We’re so excited to be working with Alpha Group, creating a regular stand-alone Super Wings magazine,” adds Amanda Clifford, Signature Publishing’s Editorial Director. “It’s a brand full of adventure, excitement, fun and friendship and the Super Wings magazine is sure to be a soaring success!”


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