Super Wings lands on UK newsstands

New magazine from Signature Publishing based on Alpha Toys’ pre-school property takes flight in the UK this month

Written by Rhys Thomas

Posted 07.01.2020 | Pre-School

Super Wings lands on UK newsstands thumbnail

Specialist children’s publisher Signature Publishing Ltd has partnered with Alpha Group on a new Super Wings magazine for pre-schoolers.

Launching 10 January, each issue of Super Wings comes with a bespoke gift, with high play value that complements Alpha’s extensive and innovative toy line. The launch issue features a seven-piece playset with two planes, accessories and mega play mat.

Julie Ball of Alpha Group UK, says: “We are thrilled to partner with Signature Publishing on a dedicated Super Wings magazine which will offer exciting new content to our young fans and enable them to immerse themselves in the brand.”

The new magazine continues the on-going partnership between Signature and Alpha’s Super Wings.

Vickie O’Malley, MD Rockpool Licensing, explains: “Over the last couple of years, Signature have been great supporters of Super Wings’ content in Fantastic Funworld magazine. Their collaborative and commercial approach, creativity and positivity have made for a very productive working relationship and we’re excited to look forward to the launch of the Super Wings stand-alone magazine.”

The magazine is based on the Super Wings TV series, which is broadcast in over 100 countries, with a fourth series landing later this year. The show follows Jett, an adorable plane, and his Super Wings friends as they travel the globe delivering packages to children, solving challenges and learning about cultural diversity, adventure and teamwork – values which are reflected in the magazine throughout the stories and activities.

“We’re so excited to be working with Alpha Group, creating a regular stand-alone Super Wings magazine,” adds Amanda Clifford, Signature Publishing’s Editorial Director. “It’s a brand full of adventure, excitement, fun and friendship and the Super Wings magazine is sure to be a soaring success!”


Simon Leslie named VP Southern Europe and MENA at ViacomCBS CP thumbnail

Simon Leslie named VP Southern Europe and MENA at ViacomCBS CP

The former Hasbro veteran will head up ViacomCBS’ licensing teams, retail sales and marketing divisions across the territories

WildBrain CPLG cleans up with Kärcher deal thumbnail

WildBrain CPLG cleans up with Kärcher deal

Licensing agent tapped to represent the cleaning technology brand across Europe in the first major agreement for its new Lifestyle ...

Octonauts dives into global broadcast deals thumbnail

Octonauts dives into global broadcast deals

Host of new broadcasters bring the pre-school animation to Latin America and the Middle East for the first time

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year