Super Wings gets a lift through fan activity

Extensive experiential campaign from Alpha Animation and Toys brings Super Wings to fans across the UK

Written by Rhys Thomas

Posted 10.05.2019 | Pre-School

Super Wings gets a lift through fan activity thumbnail

Alpha Animation and Toys’ pre-school hit Super Wings has been busy engaging fans across the UK with a range of experiential marketing activity over recent months.

On the back of strong broadcast support and the launch of series three on UK network Cartoonito, Alpha has been promting the brand with an extensive array of activity to bring the much-loved Super Wings planes into children’s real-life environments.

The star of the show Jett recently landed on Oxford Street, London to headline at a Super Wings event at the iconic Hamley’s store. The arrival of the much- loved plane character caused a big stir and attracted hundreds of fans to the event for face-painting, product demos and more.

Jett touched down at Hamleys in London

Alpha Animation and Toys has been keeping Jett busy with costume character visits at various Smyths store openings in Lincoln and Romford as well as flying in to celebrate new store openings for The Entertainer in Kidderminster and Watford.

On early May bank-holiday weekend, Jett also made a visit to the iconic Paulton’s Park, where he delighted over 15,000 preschool visitors and their families. The costume character made special appearances across two days, where kids were treated to Super Wings selfie opportunities and some fun ‘I met Jett’ stickers.

Furthermore, retailers are backing the hit property with impressive window displays, social media activity and competitions, as appetite for the toy range and wider licensed merchandise continues to grow at a staggering rate.

A recent collaboration with Flybe and Smyths also proved to be a huge success. The campaign included a competition to win a family flight and Super Wings goodies, which attracted over 9000 entries.

Kerry Tarrant, Marketing Manager at Alpha Animation and Toys UK, says: “The demand for Super Wings has gone from strength to strength, and our marketing activities have been incredibly well received by our preschool fans and their families. It’s great to be able to interact directly with our audiences and deliver that much needed theatre and engagement at retail”."


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