Super Wings gets a lift through fan activity

Extensive experiential campaign from Alpha Animation and Toys brings Super Wings to fans across the UK

Written by Rhys Thomas

Posted 10.05.2019 | Pre-School

Super Wings gets a lift through fan activity thumbnail

Alpha Animation and Toys’ pre-school hit Super Wings has been busy engaging fans across the UK with a range of experiential marketing activity over recent months.

On the back of strong broadcast support and the launch of series three on UK network Cartoonito, Alpha has been promting the brand with an extensive array of activity to bring the much-loved Super Wings planes into children’s real-life environments.

The star of the show Jett recently landed on Oxford Street, London to headline at a Super Wings event at the iconic Hamley’s store. The arrival of the much- loved plane character caused a big stir and attracted hundreds of fans to the event for face-painting, product demos and more.

Jett touched down at Hamleys in London

Alpha Animation and Toys has been keeping Jett busy with costume character visits at various Smyths store openings in Lincoln and Romford as well as flying in to celebrate new store openings for The Entertainer in Kidderminster and Watford.

On early May bank-holiday weekend, Jett also made a visit to the iconic Paulton’s Park, where he delighted over 15,000 preschool visitors and their families. The costume character made special appearances across two days, where kids were treated to Super Wings selfie opportunities and some fun ‘I met Jett’ stickers.

Furthermore, retailers are backing the hit property with impressive window displays, social media activity and competitions, as appetite for the toy range and wider licensed merchandise continues to grow at a staggering rate.

A recent collaboration with Flybe and Smyths also proved to be a huge success. The campaign included a competition to win a family flight and Super Wings goodies, which attracted over 9000 entries.

Kerry Tarrant, Marketing Manager at Alpha Animation and Toys UK, says: “The demand for Super Wings has gone from strength to strength, and our marketing activities have been incredibly well received by our preschool fans and their families. It’s great to be able to interact directly with our audiences and deliver that much needed theatre and engagement at retail”."


Quick Look: Thunderbirds Are Go thumbnail

Quick Look: Thunderbirds Are Go

All-new episodes, a brand-new toy line and exciting activations at events and on social media are rocketing ITVS GE’s hit ...

Level Up Licensing: BLE will demystify esports thumbnail

Level Up Licensing: BLE will demystify esports

Anna Knight, VP of Global Licensing Group, the organiser of next month's Brand Licensing Europe, digs into the show’s focus ...

ESM to develop transmedia content for Slugterra thumbnail

ESM to develop transmedia content for Slugterra

Epic Story Media working on live-action gameshow tied to VR experience, new Slugisodes shorts and collectable toys

Press Releases

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes