Sesame Workshop names new CMO

Samantha Maltin will head up marketing, brand management and creative, and consumer engagement at the non-profit media organisation

Written by Rhys Thomas

Posted 16.07.2019 | Pre-School

Sesame Workshop names new CMO thumbnail

Samantha Maltin has been named Chief Marketing Officer at Sesame Workshop, the non-profit media and educational organisation behind Sesame Street.

Samantha will be responsible for elevating Sesame Workshop's content and key initiatives, and deepening brand engagement with consumers, partners, donors, and fans. This includes overseeing global brand management, consumer engagement, social media, data strategy, and brand creative for Sesame Workshop.

She will report to Chief Operating Officer, and Sherrie Westin, President, Social Impact & Philanthropy, and Steve Youngwood, President, Media & Education, who says: "We are thrilled to have Samantha lead our marketing efforts as we continue to expand Sesame's global presence. Her broad marketing expertise and deep consumer brand experience is the ideal combination for Sesame Workshop during this moment of exciting growth and innovation for the organization."

Samantha says: "It is a privilege to join an organisation that has had such a profound impact on children and families around the world. Sesame Street is one of the most iconic global brands, and I am honored to be a part of the exceptional team supporting our mission as we celebrate our 50th year and look ahead to the next 50."

Most recently Samantha a partner at data science consultancy Schireson, leading brand marketing and new business development for media and consumer product clients. 

Previous roles include a four-year stint at A+E Networks as Head of Marketing for the History Channel, before running the network’s corporate marketing and innovation team, responsible for building new revenue lines for the company. Prior to that she spent 15 years at Viacom in a variety of senior roles.

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